A guide

A Samsung Frame alternative for Apple TV

You can get most of what Samsung's The Frame does on the TV you already own. Plug in an Apple TV and run an art app, and the screen shows a painting all day instead of going black. You won't get The Frame's matte screen or its motion sensor, but you also won't need a new TV or a monthly subscription.

What The Frame does

The Frame is a Samsung TV with an Art Mode. When you are not watching it, it shows a picture. Its screen is matte, so it reflects less light than ordinary glossy glass, and it hangs flat against the wall with an optional bezel that looks like a picture frame. A motion sensor turns the art off when nobody is in the room. The full Art Store catalogue costs $4.99 a month or $49.99 a year in the US.

What an Apple TV can do instead

With an Apple TV and an art app, any television can show art when you are not watching it. The picture fills the screen and stays until you change it, or changes on a timer you choose.

I built Salon for exactly this. It has more than 1,100 paintings, prints, maps and photographs, and I looked at each one and cut it to fill a 16:9 screen in 4K. A picture can hang edge to edge or behind a bevel-cut mat in five colours and three widths, with the time in a corner if you want it. Since version 1.4 you can hang your own photos from iCloud Photos in the same frame. It costs $9.99 once.

Salon on a television in a living room, showing The Biglin Brothers Turning the Stake by Thomas Eakins behind a white mat, with the time in the corner

What you give up

The Apple TV route gets you the art. The Frame is still ahead on the hardware:

Which one is right for you

If you are buying a new TV anyway and want the closest thing to a print on the wall, The Frame is the better choice. If you already own a TV you like, an Apple TV and an art app get you most of the way for a fraction of the price, with no subscription.

How to set it up

  1. Connect an Apple TV (Apple TV HD or Apple TV 4K, on tvOS 17 or later) to your TV.
  2. On the Apple TV, open the App Store and search for Salon Museum Art.
  3. Open Salon and pick a picture. Press the centre of the clickpad to browse the collection.
  4. In Salon's settings, choose a mat and a clock, and keep Keep Screen Awake on so the screen saver doesn't take over.

More on making a TV look like a picture on the wall: how to display art on your TV.

Download on the App Store

An Apple TV app. On your Apple TV, open the App Store and search for Salon Museum Art. It is listed as Salon: Museum Art Frame.